Success Secret Of Gopal Namkeen's Owner With A Turnover Of Rs 1,200 Crore, 'I Make Things Just By Thinking I Want To Eat'
Ø Motivational story of reaching the map of India from Bhadra village of Jamkandora taluka in just two and a half decades
Ø 'I don't have a daughter in the offspring, I treat every woman who works there as a daughter'
Ø By making the product popular all over the country, Rs. Strategy to reach turnover up to Rs 5,000 crore
Recently, Rs. Bipinbhai Hadwani, Founder Of
Rajkot-Gujarat Salt Making Company Gopal Snacks Pvt Ltd, Who Tops The List Of
Richest People With Assets Of Over Rs 1,000 Crore, Considers Only The Women
Working In His Company As His Daughters. Today, Gopal Has Become A Well-Known
Brand In Gujarat And 8 Other States Of The Country As A Brand Of Salt. Bipinbhai
Started This By Borrowing In 1994 And Today The Value Of This Brand Is Rs. 3000
Crore. Bipinbhai, Who Hails From Bhadra, A Small Village In Saurashtra With
Only 11 Standard Passes, Described His Journey In A Telephonic Conversation
With Divya Bhaskar. When Divyabhaskar Called Him, He Was Lying In Bed At His
New Plant In Modasa.
Your Name
Has Been Included In The List Of Richest People Of Gujarat. How Do You Feel
About This?
Bipinbhai: You Seem To Be Doing Something
Wrong. My Wife Daksha's Name Is Not Mine. A Few Days Ago, I Read That My Wife's
Name Was Among The Richest Women In Gujarat. I Found Out Today That My Name Has
Also Come Up.
Why
Didn't You Come Up With The Idea Of
Studying Further?
I Failed In 12th Standard So I Didn't Think
Of Studying Further. It Was At That Time That The Village Was Our Shop And We
Used To Go Straight To Work From School. We Would Get Up Early In The Morning
And Go To Jetpur To Study And In The Afternoon We Would Go To Work At Our
Grocery Store. In Such A Situation, There Is Not Much Time To Study.
What
Is Your Hobby
I Like To Travel Every Year I Go To India Or
Abroad With My Wife Daksha And Family. Has Toured 7 Countries So Far. I Can't
Go Anywhere Right Now Because Of Corona But I Come Back To My Plants To Fulfill
My Hobbies. Also I Like To Jam People. My Father Started Raising Children In
Our Village On Makarsankranti In 1980. Even Today We Have Maintained This
Tradition. I Like To Be With People And That Is Why I Spend More Time With My
Factory Workers, Eat With Them And Talk About Their Joys And Sorrows. I Believe
That God Has Given Me Intelligence And Money So I Should Work For Others.
Stay
In Touch With Old Friends In The Village Even Today?
I Go To The Village Every Two Months. There
Are My Friends, Meet Them Invariably. Even If I Have More Money Than Him Today,
It Doesn't Make Any Difference To My Friendship. All This Has Become Like Krishna
Sudama. He Doesn't Have To Ask, We Have To Understand In Our Own Way. I Know
That If They Need Help, I Do Not Know How To Do It. The Money Came Today, But
They Are All My Childhood Friends.
What
Kind Of Relationship Do You Have With Your Staff, Since Most Of Your Workers
Are Women?
We Currently Have About 3000 Production
Staff, Of Which About 1500 Are Girls. My Wife Daksha Stays With Him Constantly
And Our Efforts Are Such That The Girls Take Care Not To Miss Even Her Mom. We Don't
Have Daughters So These Girls Are Our Daughters. We Treat Them Like Daughters
And I Love My Wife. We Give Kariyavar Bonus To Every Virgin Girl Who Works With
Us. Every Year He Gets Rs. Giving 25000. He Has Also Built A Hostel To Live In.
In An Emergency Like Corona, They Are Provided With Facilities Including
Accommodation And Meals So That They Do Not Have Any Problem And Also Have No
Difficulty In Coming And Going And Daksha Manages It Completely.
How
Did You Get Into The Salt Business?
Farsana Was Also Sold At Our Shop In Bhadra.
My Father Taught Me How To Make Farsan And He Used To Make Salt For My Elder
Brother Mahendrabhai. Big Brother Taught Me And Prafulbhai To Make Different
Snacks. I've Been Doing All This Since I Was 13, So I Came Up With The Idea. In
The Beginning, They Used To Make And Sell Chewing Gum In The Village Without
Any Name And Then In The Surrounding Area. Trade In The Village Is Limited So I
Decided To Come To Rajkot.
How
Did It Start In Rajkot And How Did It Move Forward?
I Started The Business With My Cousin In
1990. At That Time We Both Brothers Had A Partnership Of Rs. 8500 And Started
Selling Chewing Gum Under The Name Of Gokul. I Later Handed Over The Brand To
Him And Made A Fresh Start In 1994 At Our Home In Rajnagar, Rajkot. I Had
Nothing Then. Borrowed Oil And Gram Flour And Thus Started Gopal Namkeen At
Home. Our Different Types Of Arthritis Cost People Even More Today. As The
Business Grew, So Did The Machinery And At The Same Time Took Up Space And
Built Semi-Automatic And Automatic Plants.
What
Kind Of Support Has Been Received From The Wife In Developing The Business?
Daksha And I Were Married In 1993 Before
The Launch Of The Gopal Brand. Since Then She Has Always Been With Me And Is
Still Active Today (Dakshaben Is The Third Richest Woman In Gujarat). At Every
Stage She Is Standing By My Side. Among Other Family Members, Elder Brother Prafulbhai
Has Also Been Associated With The Company For A Long Time. My Son Raj Has Also
Been Carrying Out Many Responsibilities For The Last Two Years.
If
There Were Many Other Brands In The Market At The Time Of The Launch, What Was
The Strategy For Moving Forward?
Our Father Taught That If You Make Anything,
You Should Make It The Way You Make It At Home, Not For Sale. Never Use Light
Goods And Never Think Of Profit. We Have Focused More On Backward Integration
To Move The Business Forward. Other Companies Rely On Outsiders For Sales,
Marketing, Logistics As Well As Machinery, But We Make The Machines For
Production, Marketing, Production Ourselves. Transport Is Also Our Own. We Buy
Raw Material Directly From The Market As Well As From Farmers. All Of This Adds
Up To 75% To Our Costs.
What
Level Does The Company Want To Reach Now?
Gopal Plans To Have A Factory Every 500 Km In India. We Want To Build 5 Big Plants In Different Parts Of The Country. At Present There Are Plants In Rajkot As Well As Nagpur. In Addition, Large Plants Are To Be Set Up Around Delhi, Kolkata And Bengaluru. In Addition 20 Small Plants Are To Be Built To Save Logistical Time. We Will Complete This Entire Project In The Next 10 Years At An Estimated Cost Of Rs. Will Invest More Than Rs 1000 Crore. One Of Our Wafer Plants Is Being Built In Modasa, Which Will Start In A Month. Here We Are Building Gujarat's Largest Cold Storage Of 35000 Tons. At Present Our Turnover Is Rs. 1000 Crore And In The Next Five-Seven Years It Will Be Increased To Rs. 5000 Crore.
The
Company's On-Going And Future Plans
Ø
Production
To Increase At Nagpur Plant - Rs. Investment Plan Of Over Rs 100 Crore
Ø
Gujarat's
Largest Cold Storage And Wafer Making Plant In Modasa - An Investment Of Rs. 60
Crore
Ø
Frims,
Salty Plant In Bhiwadi Village Near Haryana-Rajasthan Border - Rs 60 Crore
Investment
Ø
In
The Financial Year 2020-21, Rs. 1200 Crore Turnover Target
Ø Plan To Deliver The Product Across The Country In The Next 10 Years
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